Participated in a full successful rebrand which led to the acquisition by Empower.
Work Experience2015 to 2020 | Personal Capital
An exciting journey of learning from a talented team and diverse projects from branding, data visualization, UI design, and innovative marketing, all aimed at transforming the finance industry.
Work SampleSCreative Strategy
Actively participated in design critiques and ideation sessions, consistently striving for innovative solutions, helping launch new products and services through creative marketing.
Interface Design & User Experience
Produced engaging graphics and layouts for web and mobile platforms, enhancing user experience and driving customer engagement.
Cross-functional collaboration
Collaborated with cross-functional teams to create captivating visual content that aligned with marketing, product, and sales objectives.
Omni-channel tactical marketing
Worked closely with the marketing team to develop integrated direct and brand campaigns, email templates, and digital advertisements that yielded a significant increase in conversion rates.
